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Episode 19: LIFEAID Co-Founder & President Aaron Hinde: Why It Pays To Listen To The Market

While the beverage space is more crowded than it’s ever been, back in 2011 Aaron Hinde, co-founder of LIFEAID, was searching for healthy alternatives to what was out there. Being a sports chiropractor at the time, patients would ask him what sorts of drinks they could use to recover from various activities. He was offering some DIY home remedies when it occurred to him that there might be a real need that the market wasn’t addressing.

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Episode 18: W3LL People’s Co-Founder Shirley Pinkson on sustainable beauty and their future at elf Cosmetics

While the highly competitive plant-based beauty space is now more mainstream, there wasn’t a lot of competition in 2008 when Shirley Pinkson and her co-founders at W3LL People (now owned by E.L.F. Beauty) started their performance-driven, plant-based, clean beauty brand. We had the opportunity to sit down with Shirley post-acquisition to talk about the brand’s developments (and her next steps at E.L.F. Beauty).

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Episode 17: Behind the scenes at Knickey: how this sustainable underwear brand sold out in their first week with Co-Founder & CEO Cayla O’Connell Davis

When Cayla O’Connell Davis, co-founder and CEO of Knickey, was in graduate school she stumbled across some truths that led her to strive to make a positive contribution to the fashion industry. She had spent years on the retail side of the business, in merchandising, design, styling, and sales. After graduation, she worked with a company that brought eco-friendly home goods to big retailers. While with this employer she was exposed to the organic cotton industry. The seeds from this exposure grew a couple of years later into a startup that she built with a friend around that industry: organic cotton underwear.

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Episode 13: TULA Skincare with CEO Savannah Sachs

While many tend to think of yogurt and other food items when they hear the term probiotic, Savannah Sachs and her team at TULA love to educate people about the role probiotics can play in clinically-proven topical skincare.

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