Episode 16: Building a Skincare Brand for Active Mindfulness & Sustainability with YUNI Founder & CEO Emmanuel Rey

Emmanuel Rey, Founder and CEO of YUNI Beauty, had a long career working with top beauty brands like Aveda and L’Oreal before he ever decided to take the entrepreneurial leap.  YUNI is known for its focus on wellness and is a clean, natural, sustainable brand that wants its customers to save time, restore health, and relieve stress.

When you go to YUNI Beauty’s website you’ll see right at the top of the page: “mindful beauty for an active life.”  When we asked Emmanuel about this, he said, “We don’t want to sleepwalk through life: we want to add value in everything we do and we want that to come through to our customers.”

In this episode Emmanuel also discusses:

• How the beauty industry has evolved regarding ingredients and packaging in recent years (a focus on cleanliness and sustainability)

• Different regulations and consumer demands in the US vs. the EU

• The differences among the terms clean, natural, organic, and green

• YUNI’s focus on the benefits of sleep and the multiple products they have that help their customers get more rest

You’ll also hear how Emmanuel and YUNI weathered Covid-19 and the changes they saw in the industry as the result of such a disruption.

—

This episode is brought to you by Wavebreak 

8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.

Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out atWavebreak.co