Episode 19: LIFEAID Co-Founder & President Aaron Hinde: Why It Pays To Listen To The Market

While the beverage space is more crowded than it’s ever been, back in 2011 Aaron Hinde, co-founder of LIFEAID, was searching for healthy alternatives to what was out there. Being a sports chiropractor at the time, patients would ask him what sorts of drinks they could use to recover from various activities. He was offering some DIY home remedies when it occurred to him that there might be a real need that the market wasn’t addressing.

The method that LIFEAID uses today is the same that Aaron used when creating the first formulas: look at what you want to achieve in the beverage, find clean, healthy, functional ingredients and make the drink taste great. 

In this episode Aaron also discusses:

• How taking the time to say “thank you” to a manufacturer that originally turned them down led to a life changing opportunity

• How he lived in a 400 sq ft RV with his wife and two kids in the early days of the company

• What advice he received to allow the business to focus and grow

• Lessons he learned from watching tragedy unfold in his personal life

• You’ll also hear about the restful sleep powder stick line, which has been really important as people adjust to a major increase in screen time over the past 18 months.

You’ll find Aaron’s insights inspiring and humble. You might even decide to try LIFEAID after this episode, I recommend Immunity.

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