Episode 26: Tower 28's playbook to launching in Top Retailers like Sephora with Amy Liu
Today, we’re sitting down with Amy Liu, CEO and Founder at Tower 28 Beauty.
Listen in as Amy gives a behind the scenes look into how she used her career in marketing and personal experience to start her own beauty brand. In today’s episode, Amy shares:
How her professional experience helped her to raise starter funds and more specifically how she did it
How she uses her own experience with sensitive skin to ensure Tower 28 Beauty products are designed for sensitive skin and made for all
Insight into growing Tower 28 Beauty from solely DTC to launching in retailers such as Sephora and Credo
The unique strategy used to pitch Sephora based on the idea of concentric circles of influence
You’ll also learn about Tower 28 Beauty’s marketing initiatives and their future goals.
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