Episode 27: Prima’s Strategy for Navigating Digital Marketing Roadblocks with Teri Levy
The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.
Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:
Prima’s mission behind their brand and the success they’ve seen with addressing stress in many forms
How a consumer can educate themselves on legitimate CBD brands and products
How Prima launched their own app to connect one-to-one with consumers to support their retention strategy
Prima’s marketing plans for the future leveraging email and influencer marketing
You’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.
This episode is sponsored by Attentive
Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.
And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.
This episode is also brought to you by Wavebreak
Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.
Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.
From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.
Curious if Wavebreak is right for you? Reach out at Wavebreak.co
