Episode 56: How Woosh Beauty Got Into 150+ ULTA Beauty Stores with CEO Andrea Abraham
Andrea Abraham is a self-proclaimed "makeup junkie" who founded Woosh Beauty to fill a need that was missing in the beauty industry.
In 2017, Woosh Beauty was launched in 150 ULTA Beauty stores. Her equally innovative and useful products empower women to feel confident without spending hours on their makeup.
In this episode, you'll learn:
Andrea's journey from self-proclaimed makeup junkie to inventing extraordinary makeup for ordinary days
How she navigated being her sole investor and working with patents, designers, and engineers
Strategies she used to alter her marketing messaging based on real-time feedback
Behind-the-scenes of the brand's 150 ULTA Beauty store launch
This episode is sponsored by Attentive
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This episode is also brought to you by Wavebreak
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