Episode 51: Vintner's Daughter: Bringing the Craftsmanship of Winemaking to Skincare with April Gargiulo
Being raised with the foundational principles of the winemaking world, April Gargiulo knew she had to bring the same craftsmanship and ethics of never cutting corners to the beauty industry. Fighting cystic acne, hyperpigmentation, and the inevitable skin changes from becoming a mother, April founded Vintner's Daughter, a performance-driven nutritional skincare company. It has organically taken the industry by storm.
In this episode you’ll learn:
How April has intertwined ethics from the luxurious winemaking industry with the beauty industry
How Vintner's Daughter successfully launched without a large marketing engine or investors
The continued organic growth from Girlfriend to Girlfriend marketing
Proven success in avoiding the destructive cycle of new-next-more
Struggles to present the multidimensional story of the brand in an understandable way
The importance of cultivating a team of collaborative missionaries
How Vintner's Daughter shows appreciation to its customers without discounting the brand
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