Episode 39: Pioneering Plant-based Luxury Skin Care with Tammy Fender
Early in her career as an esthetician, Tammy Fender recognized a disconnect between luxury skin care and natural ingredients for her clients. This led her to create her own namesake brand targeting plant-based luxury skin care and holistic living on every level—body, mind and spirit.
Today, Tammy discusses how she conveys her calming energy through her brand and encourages people to connect to the plant kingdom through her products.
You’ll also gain insight into:
Tammy’s story on starting and growing her brand
How she has found her favorite and most effective ingredients
Their most effective ways to educate partners
How Tammy Fender competes with mainstream brands in the space
You’ll also hear Tammy talk through one of their hero products which landed them an Allure’s Best of Beauty award in 2020, as well as the brand’s most powerful marketing initiatives.
This episode is sponsored by Attentive
Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.
And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.
This episode is also brought to you by Wavebreak
Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.
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Curious if Wavebreak is right for you? Reach out at Wavebreak.co
