Episode 72: TA3: Going Viral on Tik-Tok with Founder and CEO Leila Shams
Even after failing out of design school, TA3 Founder and CEO, Leila Shams, still felt called to a career in the fashion industry. While designing for top brands in New York City, she created her own celebrity-loved label which eventually led her to launch TA3 and her mega sculpting patent-pending shaping swimsuits.
In today's episode, Leila gives insight into the inspiration behind the brand and its name and a look into some of TA3's successes and challenges since launch.
Leila also gives discusses:
The process of developing her design and finding the right manufacturing partner
Product launch strategies currently being used in the fashion industry
The importance of utilizing customer feedback to make product improvements
Her experience preparing for and being on Shark Tank
The biggest challenge of growing TA3 over the last two years
You'll also hear Leila's advice to her younger self and what new products TA3 is planning for launch over the next year.
Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com
This episode is sponsored by Attentive
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This episode is also brought to you by Wavebreak
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Curious if Wavebreak is right for you? Reach out at Wavebreak.co
