Episode 61: From Digital Marketer to Global Luxury Fragrance Brand Owner with Itika Oldwine-Grimble

After starting her career as a marketer on The Oprah Winfrey Show and later working under famed Los Angeles based floral designer Eric Buterbaugh, Itika Oldwine-Grimble decided to launch her own floral business, Oldvine Florals. The brand is committed to designing blooming creations with a modern twist for the flowery landscape of L.A.

In today's episode, Itika Oldwine-Grimble gives insight into her background and how her digital marketing career led her on her journey to launching a floral brand, and later, Oldvine Fragrance.

Itika also shares:

• Insight into the brand's process for managing and sourcing flowers

• Her decision to pivot the brand's business model through the pandemic

• The brand's most effective marketing channel

• The challenges of creating a fragrance brand during the pandemic

You'll also hear Itika's advice to her younger self and what's next for Oldvine Florals and Oldvine Fragrance.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

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