Episode 67: MERIT Beauty: From Launch To 800+ Sephora Locations In 1 Year
MERIT Beauty was launched in January 2021 and has already rapidly grown into a leading beauty brand that is sold in 800+ Sephora stores. Founded by Katherine Power (Founder of WhoWhatWear, Versed), MERIT has raised $20 million in Series A led by L Catterton.
How did they achieve such rapid growth with a new brand? Founding SVP of Growth at MERIT, Aila Morin joins us to share exactly that.
In this episode you'll learn:
The entire brand launch strategy
How building community has been the catalyst for MERIT's success
Current strategies they are using to acquire new customers
Insights into the brand's Sephora partnership
You’ll also learn the brand’s new product launch strategy and MERIT's new "Great Skin" launch coming soon.
Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com
This episode is sponsored by Attentive
Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.
And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.
This episode is also brought to you by Wavebreak
Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.
Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.
From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.
Curious if Wavebreak is right for you? Reach out at Wavebreak.co
