Episode 58: TV to Beauty: Award-Winning Skin Care Brand MARA with Allison McNamara
Inspired by the healing power of the ocean, Allison McNamara founded MARA. Winner of Glossy Beauty Clean Beauty Brand and Glamour Beauty Award: Best Clean SPF you’ll see why Chrissy Teigen, Hailey Bieber, Molly Sims use MARA products to #SeatheGlow.
In this episode, you’ll learn:
Strategies for driving organic growth and collaborating with other brands
Why and how MARA used algae in their formula
How MARA introduced the first-ever SPF sunscreen oil to market with Sea Kale Sunscreen Sérum, which sold out twice at credo Beauty within the first 2 weeks of launch.
This episode is sponsored by Attentive
Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.
And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.
This episode is also brought to you by Wavebreak
Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.
Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.
From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.
Curious if Wavebreak is right for you? Reach out at Wavebreak.co
