Episode 99: Kjaer Weis: Building Luxurious Organic Sustainable Beauty with Kirsten Kjaer Weis
Growing up on a farm in Denmark, Kirsten was far from the world of beauty she found herself in NYC. While her upbringing was not conventional, Kirsten knew she was destined for greatness and listened to her gut from a very young age. Kirsten Kjaer Weis worked around the world for some of the most renowned fashion magazines like Vogue, Elle and Marie Claire. As an in-demand makeup artist, Kirsten found that people were sacrificing the health of their skin by using irritating, synthetic makeup. The natural products, however, were not up to par in performance, and the luxury of the beauty experience was lost. Kirsten used her experience growing up in a natural environment and her knowledge of beauty to pursue uncharted territory in the industry, creating Kjaer Weis - a pioneer in organic, luxury beauty. Kirsten has led the brand since 2010 and it continues to thrive as one of the leading clean beauty brands.
Kirsten also shares:
How she pioneered the “organic” and clean beauty space
How the brand offers sustainable packaging options
How the brand has evolved over the last decade
How the brand remains true to its ethos and avoids “trends” in beauty
You'll also hear Kirsten’s advice to her younger self and what's next for Kjaer Weis.
Be sure to check out Kjaer Weis at www.kjaerweis.com and on Instagram @kjaerweis
We hope you enjoy this episode and gain valuable insights into Kirsten's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.
This episode is sponsored by Iterable.
Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale.
To see more extraordinary success stories from world-class eCommerce brands like LOLA, Ritual, and Joybird who use Iterable to power growth that doesn’t stop at acquisition, go to Iterable.com/retail.
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