Episode 90: Vitruvi: Changing the Air Care Space With Sara Panton

When Sara, and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.

Sara also shares:

• What inspired her to start the brand

• Challenges faced while building the brand

• Expanding the brand across retail channels

• Marketing strategy including specific channels and initiatives that are working for the brand today

You'll also hear Sara's advice to her younger self and what's next for Vitruvi.

Be sure to check out Vitruvi at www.vitruvi.com.com and on Instagram @Vitruvi

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