Episode 42: Scaling with Philanthropy at the Forefront: How Awe Inspired Donated $800K+ to Charity While 3Xing Their Growth
Founded by Max Johnson along-side his three-time breast cancer surviving mother, Awe Inspired is more than just a jewelry brand. Awe Inspired is a mission-driven fine jewelry brand, with collections that represent the customer’s personal journey in addition to a mission to give back.
Awe Inspired is known for their “Goddess Quiz,” which matches a customer’s Meyers-Briggs personality type to their inner Goddess and Awe Inspired jewelry products. Focusing on the customer experience both online and in Nordstrom, with their own store and a partnership with Neiman Marcus coming soon.
In today’s episode, Max explains the inspiration behind the brand and why it is so important for Awe Inspired to give back to those most in need.
Max also shares:
The brand’s approach to intentional jewelry design
How Awe Inspired has been able to attract the attention of A-list celebrities
Some of the growing pains experienced by the brand
The goals for the brand and product category expansion plans over the next year
You’ll also gain insight into how the mother-son dynamic duo has used their unique knowledge and experience combination to their advantage for the growth and success of the brand.
This episode is sponsored by Attentive
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This episode is also brought to you by Wavebreak
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