Episode 65: 4.5.6 Skin: Developing the World's First Customized Skincare for Melanin-Rich Skin with Co-Founder and CEO Noelly Michoux

While searching for skincare solutions for her own melanin-rich skin, Noelly Michoux started to question why the beauty industry takes a one-size-fits-all approach when skin is so diverse. She quickly realized that she was searching for a solution that did not exist, thus, leading her to launch 4.5.6 Skin and creating the world’s first skincare lab fully dedicated to studying the needs of darker skin.

In today's episode, Noelly introduces listeners to the Fitzpatrick skin phototypes and how her brand finds skincare solutions for Skin Phototypes 4, 5, and 6.

Noelly also gives insight into:

• The research and development that went into starting the brand

• Approaching the French Cosmetic Valley for support

• Evolving and scaling the brand

• The marketing strategy for sharing the brand's story

You'll also hear Noelly's most rewarding moment since launching 4.5.6 Skin and how she continues to overcome imposter syndrome and pursue her passion.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co